
Practice Owners & Managers
In partnership with Oculus Insights, we have launched Resilience Strategies for Veterinary Practices, a closed Facebook group. Be the next to benefit from these trusted resources, forward thinking strategies and peer support to help you navigate this crisis.
More than 100 of your peers have already joined.
If you are a practice owner or manager, this group is for you!
Who Is Oculus?
Founded by veterinarians to provide other veterinarians with the skills and insights needed to make their veterinary business more successful, Oculus Insights recognizes that a well-managed practice is able to offer better patient care because they have the resources, people, and focus to support them.
In Canada, Oculus is represented by Dr. Mike Pownall, Dr. Glenn Armstrong, Sue Armstrong and Katie Ardeline . Each member of the team brings insight from their own area of specialty, including business administration, practice ownership, practice management, human resources and business coaching.
Oculus Insights is a new partner with Vet Alliance in 2020, and is aligned with our focus to help you build a healthier, happier practice.

Dr. Mike Pownall, DVM, MBA
Prior to becoming a veterinarian, Dr. Mike Pownall worked as a farrier for seven years. He graduated from OVC in 2001 and in 2002 he and his wife, Dr. Melissa McKee, started McKee-Pownall Equine Services. Dr. Pownall received his MBA from the Richard Ivey School of Business at the University of Western Ontario, and was the class valedictorian. He presents internationally on business strategy, pricing, digital marketing and technology for veterinarians. He also contributes to numerous journals on business management topics.

Katie Ardeline, BA, CHRL
Katie Ardeline is a Human Resources professional with over 10 years’ experience in the veterinary industry. Katie graduated from the University of Toronto with a Bachelor’s Degree in 2003, and has acquired her Certified Human Resources Leader (CHRL) designation. Katie conducts workshops on numerous aspects of HR Management including Employee Engagement in North America and Europe. Katie’s true passion lies in helping employees develop the tools they need to grow and flourish through a structured and collaborative system of coaching and goal-setting.
Coming Up...
Over the next several weeks we will be posting webinars, blogs and podcasts on a variety of topics including Leadership, Decision Making, Saving Cash, Coaching in Uncertain Times, Practicing Telemedicine, and providing resources to help support mental health and wellbeing for you and your team.
This secure space will also allow for peer to peer sharing, helping you to find solutions for your practice.
- Managing the Initial Impacts & Implementing Essential Procedures to Protect Your Business
- Making Decisions in Times of Crisis’ with Whitney Hischier
- Coping with the Chaos of COVID-19 with Marie Holowaychuk
- Oculus COVID-19 Resilience Guide -Episode 1: The Current Situation
- Oculus COVID-19 Resilience Guide -Episode 2: Saving Cash
- Oculus COVID-19 Resilience Guide -Episode 3: Coaching in Unprecedented Times with Sue Armstrong
- The Effects of Coronavirus on Veterinary Practices
- Showing Leadership In Times of Extreme Uncertainty
- What I Have Learned Being a Leader of my Veterinary Practice During the Covid-19 Crisis
- Practicing Telemedicine
