Veterinary Business Acumen

Strategy Development & Team Engagement

Day 1:
Developing Strategy: How To Compete By Giving Clients What They Value

Day one of this workshop will introduce the components that make up a successful strategy. Attendees will work through the various steps in the strategy process so that they can go to their own veterinary hospitals and develop a strategy that is unique for their practice.

Day 2:
Setting Your Plan In Motion: Engaging Your Team

Day 2 will explore the foundations of a High Performing Team and give you the knowledge and tools you need to implement the strategy you developed on Day 1 for your practice.

Day 1:
Developing Strategy:
How To Compete By Giving Clients What They Value

Attendees will learn the following skills:
•Values creation
•Purpose development
•Competitive analysis
•Customer analysis
•Playing to Win Strategy System
•Creating a winning goal for the company
•Selecting the desired right clients and services
•Identifying the unique value proposition that your client’s value
•Recognizing the capabilities needed in order to fulfill your strategic goals
•Identify the management tools needed in order to measure the success of the strategy.

Day 2:
Setting Your Plan In Motion:
Engaging Your Team

The following topics will be explored, and a roadmap developed to lead you toward bringing your current team to a
higher level of performance, and help you choose the most suitable team members in the future:
•Why are Engaged Employees the Key to a High Performing Team?
•Hiring for Values Alignment
•Designing a Performance Review and Management Program that Inspires Employee Engagement
•Accountability – It Starts with You
•Principles of Authentic Communication
Mike Pownall, DVM, MBA

Prior to becoming a veterinarian Dr. Mike Pownall worked as a farrier for seven years. He graduated from OVC in 2001 and in 2002 he and his wife, Dr. Melissa McKee, started McKee-Pownall Equine Services.

Dr. Pownall received his MBA from the Richard Ivey School of Business at the University of Western Ontario, and was the class valedictorian. He presents internationally on business strategy, pricing, digital marketing and technology for veterinarians. He also contributes to numerous journals on business management topics.

Katie Ardeline, BA, CHRL

Katie Ardeline is a Human Resources professional with over 10 years’ experience in the veterinary industry. Katie graduated from the University of Toronto in with a Bachelor’s Degree in 2003, and has acquired her Certified Human Resources Leader (CHRL) designation. Katie conducts workshops on numerous aspects of HR Management including Employee Engagement in North America and Europe. Katie’s true passion lies in helping employees develop the tools they need to grow and flourish through a structured and collaborative system of coaching and goal- setting.

Bayside Oceanfront Resort, Parksville, BC
May 31 & June 1, 2020
8am – 4:30pm

Space Is Limited!

To register for this event, or to learn more, contact:
Jen Heron

1 647 823 5478